I am the Valentine's Day equivalent to Scrooge. In a relationship or single, it is kind of bullshit. I have a few issues with Valentine's Day but the easily fixable one is that guys put no thought into it. They have bought into the ads telling them what to buy, giving zero consideration about the actual person that they are spending it with. The idea of having a holiday to celebrate your love is fine, while slightly strange since you should love someone the other 364 days of the year too but that's neither here nor there.
So since everyone and their mother is doing a Valentine's Day list, here is mine. If you do Valentine's Day, make it personal. Give someone something that shows that you know them. Don't go the typical red/pink/purple flowers, subpar chocolate and creepy teddy bear route. I don't know a single person that would want those or be impressed by them. Also, the teddy bears are really really creepy.
For me it would be a leather travel bag, simple white flowers, soft bedding, delicate gold jewelry, or navy cashmere. (Also, being single I can pick expensive things for this knowing that no one is going to have to shop for me so the sky is the limit!)